What’s the true soul of a family business?
Is it the names on the shareholder agreement? The annual goals?
Or maybe… the smell of Friday cookies?

In this episode of FAM CODE, we talk about the unwritten values — the ones you won’t find in manuals, but that live in everyday routines, shared glances, and long-standing habits. How does a family’s DNA shape the culture of a business? When does that culture get challenged? And when does the next generation step in to rewrite the rules?

From micromanagement to leadership transition, from “vibe check” interviews to value-driven awareness, Anastasia and Zoe unpack what it takes to build a culture that’s healthy, authentic, and alive.

📌 Whether you lead a team or are part of one, this episode is for you.
It’s the beginning of a conversation about team culture and the invisible values that define how we work together.

➡️ Learn more about FAM CODE: ⁠⁠https://furtherup-hr.com/services/fam-code⁠⁠
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