In today’s competitive market for top talent, building a reputation as a credible employer and great place to work isn’t just important, it’s critical. 92% of people would consider changing jobs if offered a role with a company with an excellent corporate reputation. A strong brand impacts engagement, tenure and whether qualified candidates will decide to join your team – or accept a competitor’s offer instead.

A well-defined employer brand is an essential part of building high-performing teams. As organizations begin to plan a return to office, it is predicted that a workplace exodus is approaching. Employees from across the world are seeking new fully remote jobs, positions with flexible working schedules, or just a change of pace. With more organizations continuing to operate remotely, employers and job-seekers alike are no longer only competing with the local job market or sourcing from the local talent pool.
Competition from both sides to find the best fit is officially international.

Proper employer branding can help your business stand out from the sea of opposition, and open doors to international talent if done correctly. Candidates are, after all, consumers. And like consumers, some have an idea of what they want while others are more impulsive. That means capturing their attention with recruitment savvy. It means finding ways to bring your organization’s story to life in a tangible, transparent and compelling way.

Absolutely… At work – as in tango – both sides have to be open and get involved in making the next steps in a synchronized way. An employer can compete in the market by making (consciously) sound decisions that can be taken only if they can have a good understanding of what their people think, feel, do and can do. At WorkTango we have developed tools towards helping employers get a systematic approach to listening to their employees. From the employers side, leading brands include the following:

• Share Employee Stories
  It’s not enough to describe the company’s culture and work environment in a job posting; showcase your amazing people through employee testimonials (videos, blogs, photos).
• Active Referral Program 
  Referral programs which are designed to entice employees anywhere in the world to share job openings and be a champion of the organization.
• Collect Employee Feedback
  Transparent and continuous two-way conversations with employee feedback at the core (surveys, employee-led committees) to obtain business insights and improve areas employees care about most.
• HR and Marketing Cooperation 
  Tie marketing plans together with your hiring plans and create a unified strategy for product, service, and employer branding. Distributed teams need to be aligned to execute an effective employer branding strategy.
• Attention to Social Media 
  This gives employers multiple avenues to reach potential candidates and paint a picture of the culture and values that resonate with future employees. You can also take direct action and show how your company approaches solving essential issues, such as workplace diversity, or employee wellbeing during stressful times.
• Strong Employee Value Proposition (EVP)
  An EVP encompasses everything an employer is doing to attract and retain employees (pay, benefits, rewards, and perks). Invest in a strong EVP to increase employee tenure, attract job seekers and to give employees the kind of positive experience that makes them want to tell others and bring them into the organization.
  According to Jody Ordioni, employer branding & recruitment marketing thought leader, CEO of BRANDEMIX: “Over 60% of organizations across the world do have an EVP, but it doesn’t seem to be well known within the organization. In fact, in many cases, top leaders barely know that it exists. To improve employer branding efforts, activate your EVP strategically. This will enhance engagement among current employees.
  When an employee is reminded of the benefits and satisfaction of working with you, he/she might refer other great talent to your organization.”

Your reputation as a great place to work is heavily influenced by your employees. So, you need to do your best to give all employees the kind of positive experience that makes them want to tell others and bring them into your fold – regardless of borders.

WorkTango enables companies to give their employees a voice and easily collect feedback for any purpose. Using data science and natural language understanding, actionable insights from employee feedback is served in real-time to HR, executives, and people leaders. The results are quicker insight and action, better people decisions, and a more aligned and engaged workforce.